fbpx

New Team Advertising Rules Going into effect on July 1, 2019  


Admin
(@larrysflgmail-com)
Broker
Joined: 7 months ago

FREC (The Florida Real Estate Commission) is implementing new Team Advertising Rules that are going into effect on July 1, 2019.

Here is a breakdown of the rules:

  • Real estate team or group names shall NOT include words suggesting the team or group is a separate real estate brokerage or company (more info below).
  • "Team or group advertising" shall mean a name or logo used by one or more real estate licensees who represent themselves to the public as a team or group.
  • All Advertising must be in a manner in which consumers would know they are dealing with a team or group.
  • In advertisements containing the team or group name, the team or group name shall not be in larger print than the name of the registered brokerage.
  • This rule applies to all advertising. This includes Web Sites, Social Media Business Pages and even business cards.

The Team Leader is responsible for insuring that the advertising is in compliance with the above requirements. Team Leaders must let the company know any time a member is added or leaves the team.

For the purposes of advertising (including Web Sites), FREC is defining "Team or group advertising" as a name or logo used by one or more real estate licensees who represent themselves to the public as a team or group. The team or group must perform licensed activities under the supervision of the same broker or brokerage.

Also, team marketing may include the words "team" or "group" as part of the name, however the following names are no longer permitted:

  • Agency
  • Associates
  • Brokerage
  • Brokers
  • Company
  • Corporation or Corp., Inc, LLC, LP or LLP
  • Partnership
  • Properties
  • Property
  • Real Estate
  • Realty

Additionally, any similar words suggesting the team or group is a separate real estate brokerage or company can't be included. In advertisements containing the team or group name, the team or group name shall not be in larger print than the name of the registered brokerage. All advertising (including Web Sites and business cards) must be in a manner in which consumers would know they are dealing with a team or group.

This also applies to individual branding - a "team" can be a single agent if the agent represents themselves in any way other than their personal name, as licensed. Any team or individually branded advertising must be approved by the company to make sure we are all in compliance with the new regulations.

Please comment on this thread or let us know if you have any questions.

 

 

Reply
Share:

Please Login or Register